Lotus Herbals has unveiled a new campaign with its brand ambassador Jacqueline Fernandez, for its WhiteGlow Vitamin C range of skin care products. As the face of the brand, Jacqueline will appear in a multimedia campaign which will run across TV, digital, social media platforms and multiplexes PAN India.
The new TVC primarily focuses on the newly launched Lotus Herbals WhiteGlow Vitamin C Gel- Crème SPF 20.
Moreover, the brand messaging of the new TVC sets out to inform the consumer that all Vitamin C creams are not the same. The film unfolds with the actor and her friend strolling into a cosmetic store looking for a Vitamin C enriched cream that would help remove dark spots.
“The last five years of my association with Lotus Herbals has been an absolutely delightful journey. I’m not only their biggest fan but also a very satisfied customer. Once again, they have managed to leave me spell-bound with their new and innovative WhiteGlow Vitamin C range and I can vouch it’s going to be a game-changer in the skincare category,” Jacqueline Fernandez added.
Additionally, the campaign will also run on the brand’s social media platforms including Facebook, Instagram and YouTube. In-store branding and POP will include banners, danglers, table-tops and posters. The brand film will play along movie across multiplexes PAN India.
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